Just in case you missed our last announcement, here it is again: EmergeAdapt has officially changed its name to Caseblocks!
It’s been an exciting journey for the entire team, forcing us to really think about our values and vision for the future and we couldn’t be happier with the result. Our fresh new look, complete with a new logo and website, reflects who we are and what we want to achieve as a company.
Why did we change to Caseblocks?
Over the last year, we’ve spent a lot of time chatting to people from all over the world, from our own team and customers to our partners and other organizations, and one thing was clear, everyone knew us as Caseblocks.
After digging deeper to find out why this was the case, it became clear that Caseblocks had become the heart of our business. All our attention, passion and energy was so focused on creating an awesome product that the Caseblocks name became central to our identity, with the EmergeAdapt brand taking a back seat. With this in mind, we made the decision to simplify our branding and officially change our name to Caseblocks.
We’ve got a lot of things to cover so we might as well start at the very beginning, the video that set this whole project in motion.
Caseblocks Explainer Video
We originally set out to create a simple video explaining what we do but the more we thought about this and about the company, we realized something wasn’t quite right. We didn’t want a generic explainer video, we wanted something that would truly capture the innovation and simplicity at the heart of Caseblocks.
So along with creating a video to about the benefits of Caseblocks, we began our journey to revamp our branding with a vibrant color palette, new logo and website to reflect how we see our ourselves: innovative, passionate and motivated yet simple and approachable.
Check out the video below:
We liked our old logo and to be honest, we still do but it had one big problem, scalability. Depending on where it was used and the size, we often had a lot of “is it a hexagon or is it a circle?” debates around the office and if we questioned this then it’s likely other people will too so it had to go. For the record, it’s a hexagon.
So, when we started working on our new logo we knew we wanted something similar yet more polished and modern for use both on and offline. We spent a lot of time with our designer, trying out different styles, fonts, colors and making endless tweaks until we had something which captured the simplicity we were looking for. We’ve even changed our uppercase B for a lowercase one in favor of a simpler design.
Our old website was packed with jargon and technical information, making it a bit of a tough read and didn’t really show our passion for helping organizations transform their processes.
We want our visitors to feel inspired as they explore the website and no matter the size or nature of the business, the people visiting our site are exactly that…people. So, that’s exactly who we’re writing for, cutting out the industry jargon and focusing on creating simple and engaging content that provides value to the reader and helps them understand how Caseblocks can help their organization.
Without diving into the world of web design, the overall design of the site is much simpler with a brighter color palette, creating a more enjoyable and user-friendly experience.
What did we learn?
- Sleep on it – Don’t rush into making a decision, if you’re not 100% sure about a particular font or color palette then it’s okay to step back and take some time to consider your options and come back to it later.
- Involve a variety of people – Getting people from all areas of the business involved in the rebranding will spark discussions and capture different perspectives, making sure the end result reflects the ideas and views of the company as a whole.
- Don’t be afraid to ask for more options – How will you ever be sure your new logo is the one or if the color palette for your new site is right if you haven’t seen what else is out there? Even if you love the first design you see, it’s worth trying out alternatives even if it only confirms your original thoughts.
- The finished project will probably look very different than you imagined – By spending time researching your market and talking to your customers, employees or even external agencies, it’s likely that your thinking will evolve beyond your original idea.